Originally published on Euromonitor International

One year on, travel bans, social restrictions and new health protocols continue to disrupt the travel and tourism industry. The global pandemic highlighted clear flaws in traditional volume-driven tourism models which are no longer fit for purpose in the new pandemic era.
Euromonitor International’s team of experts have developed a new Sustainable Travel Index to help travel businesses transition to a more sustainable and purpose-driven model, as data shows the future and success of travel businesses will be centred around sustainable and digital transformation.

  • Understand how to use the index to provide visitors with the best experiences which take environmental and social impacts into account
  • Learn about how travel companies are embracing more purpose-driven strategies
  • Identify how countries rank through the lens of environmental, socio-economic sustainability, country risk, sustainable tourism demand and supply